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Initial ideas

My Artist (Daisy Hart) is going to be represented as a sweet girl next door as I want her target audience of teenage and young adult girls to be able to relate to her and her music about the troubles of love as a young woman. I am going to use flowers in the video and on my website to help build on this brand identity of my artist. I am going to use a mixed approach with the lip-syncing part being spread throughout the video and I want her to be playing the piano whilst she sings. The rest of the video will consist of almost a montage style of happy moments contrasted with the vast amount of sad moments that my artist feels within her toxic relationship. I am going to contrast dark lighting with high-key lighting to add to the representation of these happy and sad moments. 
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A-level production tasks

 I am going start planing my music video by coming up with my artist and their overall image. I am also going to set up my Wix band website in preparation for my music video. The production  tasks I have chosen to complete are the "you're such a cliche" task and the short drama task. This is so i can practice my filming and editing skills. I am also going to make a log of the work i am completing over the next couple of weeks below: Monday 20th September - Filmed short drama Tuesday 21st September - Compared and contrasted newspapers  Wednesday 22nd September - Finished the compare newspapers task and worked on my band website Thursday 23rd September - Filmed cliché music video  Friday 24th September - Continued filming cliché music video Monday 27th September - Started editing short drama  Tuesday 28th September - Finished editing Short drama  Wednesday 29th September - Edited Cliché video  Thursday 30th September - Finished editing cliché video ...
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