Initial ideas
My Artist (Daisy Hart) is going to be represented as a sweet girl next door as I want her target audience of teenage and young adult girls to be able to relate to her and her music about the troubles of love as a young woman. I am going to use flowers in the video and on my website to help build on this brand identity of my artist. I am going to use a mixed approach with the lip-syncing part being spread throughout the video and I want her to be playing the piano whilst she sings. The rest of the video will consist of almost a montage style of happy moments contrasted with the vast amount of sad moments that my artist feels within her toxic relationship. I am going to contrast dark lighting with high-key lighting to add to the representation of these happy and sad moments.